Lew’s and Strike King to Launch Kings of Bass IGTV Series

Project to Give View to Life of Professional Anglers on Tour

Boasting one of the premier pro staff teams in the sport of professional bass fishing, Lew’s and Strike King announce Kings of Bass. The new series, filmed and produced by Tyler Anderson of Tyler’s Reel Fishing, will be an Instagram TV series that will highlight the lives of professional anglers on tour.


Featuring MLF Bass Pro Tour pros Kevin VanDam, Greg Hackney, Mark Rose, Andy Montgomery, and Jeff Sprague, the long-form video series will cover the team as they prepare to compete on each stage of the BPT in 2020.  Beginning June 9, each episode will feature the anglers while practicing, discussing their practice periods, competing in the events, and while living their daily lives.

David May, Executive Vice President of Marketing for Lew’s and Strike King said that the series will help fans see them more than they have seen before.  “Until now, the fans have been able to see the results of the efforts that these anglers put in during competition,” said May.  “I’ve often been struck by the level of dedication and sacrifice our anglers make to do this job – Kings of Bass will give the public a glimpse of that complete picture.”

May further explained what inspired the series.  “I don’t think that most people really know what it takes to be a professional angler,” said May.  “The long hours of being alone with your thoughts, the time on the road away from family, and the amount of preparation it takes to perform at this level.  It is truly a career of passion, and we wanted to share this with the angling public.”

Lew’s and Strike King pro team member Andy Montgomery said that he is happy to be a part of the series.  “I’ve seen some of the early stuff, and I think it really does a good job of showing our lives; I’m proud to be a part of it,” he said.  “I will say this, it’s easy to forget Tyler is in the boat with you, and that you’re mic’d up all day; I’m sure he got to see me acting goofy as I do.  But, he’s done a really good job so far, and I bet people will really enjoy it.”

Beginning Tuesday, June 9, Kings of Bass will air on the Lew’s and Strike King Instagram channels. Each full episode will feature the whole cast.  The following episodes will be recaps from individual anglers from the previous event.  Kings of Bass episodes will air each Tuesday on Lew’s and Strike King Instagram channels.

 

About Lew’s

Lew’s Fishing is a Lexington, South Carolina based supplier of fishing equipment and tackle. The Company supplies branded fishing reels, rods, and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Lew’s, please visit www.lews.com

 About Strike King
Strike King is a Lexington, South Carolina based supplier of fishing tackle and sunglasses. The Company supplies hard baits, wire baits, soft plastics and related accessories through the mass market, sporting goods, and specialty outdoor channels. For further information about Strike King, please visit www.strikeking.com.

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