B.A.S.S. Launches Weekly National Radio Program

BIRMINGHAM, Ala. — Bassmaster Radio, a new weekly program focusing on professional bass fishing, debuted Saturday, March 4, on more than 100 radio stations nationwide, B.A.S.S. announced.

Hosted by veteran broadcaster Thom Abraham, a passionate bass angler and tournament fisherman from Winchester, Tenn., the new one-hour program will be available to 126 stations on the SB Nation Radio network coast to coast, as well as on additional stations in Kentucky, Tennessee and Alabama. The program will also be streamed on Bassmaster.com, where fans can listen to it either live or on demand.

“We at B.A.S.S. have long been fans of Thom Abraham and his Southern Bass Radio program, which has covered the sport of bass fishing — especially the Bassmaster Elite Series — in such a professional and entertaining way over the years,” said Bruce Akin, CEO of the 500,000-member B.A.S.S. “He’s a lifetime B.A.S.S. member and one of professional fishing’s biggest fans. Thom was an easy choice to host the first weekly Bassmaster Radio program.”

Noting that B.A.S.S. already is the industry leader in every other media platform, including television, magazines, website and social media, Akin said, “Launching Bassmaster Radio furthers our mission of providing cutting-edge content about bass fishing wherever, whenever and however fans want to consume it.”

The new show features coverage of the Bassmaster Elite Series, the Bass Pro Shops Bassmaster Opens and the GEICO Bassmaster Classic presented by DICK’S Sporting Goods. It also includes tips and strategies from the pros, as well as insight into the latest trends and technologies important to bass anglers of all skill levels.

“We’ll go behind the scenes with the legends of professional bass fishing through interviews, as well as today’s stars and up-and-coming anglers,” said Abraham. “I’m a lifelong bass fisherman, a huge fan of B.A.S.S. and an incurable tournament angler. I can’t wait to bring the sport that I love to fishing fans all across the nation.”

“This is the kind of program everyone can enjoy,” said David Gow, CEO of Gow Media and SB Nation Radio. “With Thom at the helm and the vast resources of B.A.S.S. supporting, you can count on this show being immensely entertaining and informative.”

Based in Houston, Gow Media distributes audio content reaching an estimated 6.5 million people each week on a network of more than 500 terrestrial radio stations, Sirius Satellite Radio, mobile and digital partners. Formerly operating under the Yahoo! Sports Radio brand name, Gow Media also owns two sports talk radio stations in Houston, which will host the upcoming GEICO Bassmaster Classic presented by DICK’S Sporting Goods March 24-26.