A Quick History of Bass Lures
By Southern Fishing News
Bass lures have been evolving for more than a century, shaped by the creativity of anglers, the rise of tackle companies, and the demands of competitive fishing.
Latest Southern Fishing News Stories
From Hand‑Carved Plugs to High‑Tech Tackle
Cherry’s monster day secures first Elite win at Lake Guntersville
Written by David A. Brown Photography by Andy Crawford
SCOTTSBORO, Ala. — Hank Cherry, turned 52 today, so it’s fitting that the pro from Lincolnton, N.C., employed a straight-up old-school technique to win the FXR Bassmaster Elite at Lake Guntersville with 88 pounds, 11 ounces.
Shaw wins Toyota Series opener by 3 ounces at Okeechobee
January 31, 2026 • Jody White • Toyota Series
CLEWISTON, Fla. – The hottest angler in bass fishing, Banks Shaw, earned his third major win in three years with MLF, edging Kyle Cortiana on Saturday for the top spot in the Toyota Series Presented by Phoenix Boats Southern Division season-opener event on Lake Okeechobee.
There’s nobody fishing hotter than Banks Shaw right now. Photo by Rob Matsuura.
New Edition Of TIGHTLINES Published
The February 2026 edition of the Southern Fishing News newsletter has been published and is available for reading/download.
Look familiar?
Published with permission of artist Robert van Nood.
Visibly. Credibility. 765,887 Prospects.
I’ll get straight to it. Our latest audience audit—765,887 verified anglers as of January 31, 2026—shows exactly why brands partner with Southern Fishing News when they want real reach, real engagement, and real buyers. We’re not just fishing but connecting with anglers.
Largemouth Bass Basics 101
By Roger Brown, The Bass Coach
Every day, it seems that more and more of the general public are starting to take notice that there may be just a bit more to bass fishing than meets the eye.
EGO Still Crazy About Kits
Show up at the boat landing with this kit in one hand and a soft-sider bursting with cold ones in the other, and your buddies will jettison someone else in the drink to make room for you. EGO’s new TIDEWATER Tool Kit is that awesome.
Inside Walker’s big-bass bite on Lake Guntersville
Across his three days on Guntersville, Walker landed 11 bass of 5 pounds or more.
B&W Trailer Hitches Stage 1 Presented by Mercury delivered a thrilling start to the 2026 Bass Pro Tour season. Legendary Lake Guntersville served up plenty of big bass.
Jacob Walker caught the four biggest bass of the day during the Championship Round. Photo by Tyler Brinks
SFN Featured Partner Sponsor-Neese Realty Waterfront Property
Neese Realty Waterfront Property maintains listings of prime lakefront properties in North Alabama. All are on bass-rich waters. You can contact them and look at properties through their website at neesere.com or email Shirley at shirley@neesere.com. Or, give them a call at 256-335-6789. Neese Realty Waterfront Property has the keys to the next place to park your boat!
