Family-owned and operated, Bass Assassin Lures is a soft plastic fishing lure manufacturer. They have been around for 30+ years. No matter what type of fish you’re trying to catch, they have something that will do the trick!
Check out their Forward-Facing Lures:
5″ Forward-Facing Sonar Shad
3″ Forward-Facing Sonar Split Tail
3″ Forward-Facing Sonar Split Tail
3″ Forward-Facing Sonar Shad
4″ Forward-Facing Sonar Forked Tail Shad
By Mitchell Forde, Bass Pro Tour
GROVE, Okla. — Virtually the entire Championship Round at Zenni Stage 6 Presented by Toyota looked like a duel between Zack Birge and Dustin Connell, with Banks Shaw among the also-rans.
Shaw’s made quite a name for himself in a very short amount of time. Photo by Phoenix Moore
If you ask Bassmaster Elite Series pro Chris Zaldain about summertime fishing, the first thing that he will likely bring up is a magnum flutter spoon.
Artwork republished with permission of Robert Van Nood. All rights reserved by the artist.
Three major tournament sponsors share their perspective on natural movement, assisted release, and what anglers should know.
The Tennessee Valley Authority and Georgia Department of Natural Resources planted around 1,600 native plants and shrubs like water willow and buttonbush to help restore fish habitat in Chatuge Lake’s shady coves.
The Shoals Youth Bassmasters fished their second tournament of the 2026 season. Pickwick Lake was the site on June 13. Fifty-four young bass anglers competed in three age divisions for trophies.
A full issue dedicated to how artificial intelligence is reshaping the fishing industry — from lure design to boat electronics to manufacturing workflows.
We have seen a few ideas on storing the urchin-style, “stringy ball” baits. The idea is to keep the “tenacles” free and flowing, not bent up. So after some deep deliberation, a dim light came on for a cheap and super-fast way to “build” your very own urchin bait box.
Written by Christopher Decker. Photography by Andy Crawford, Dalton Tumblin, Shane Durrance, and Chase Sansom
At no point did Jason Christie think he was going to win the Maxam Bassmaster Elite Series at Pasquotank River/Albemarle Sound. That is, until he held the trophy over his head.
