West End Outdoors, on Highway 72 in Athens, Alabama, should be one of your first stops on the way to the lake. The tackle store features a huge array of ZOOM products, other soft plastic lures, hard baits, rods and reels, jigs, nets, fishing accessories, and the list goes on. Anglers can also stock up on snacks and drinks for the day on the water. Sop by and see for yourself.