I’ll get straight to it. Our latest audience audit—765,887 verified anglers as of January 31, 2026—shows exactly why brands partner with Southern Fishing News when they want real reach, real engagement, and real buyers. We’re not just fishing but connecting with anglers.
By Roger Brown, The Bass Coach
Every day, it seems that more and more of the general public are starting to take notice that there may be just a bit more to bass fishing than meets the eye.
Show up at the boat landing with this kit in one hand and a soft-sider bursting with cold ones in the other, and your buddies will jettison someone else in the drink to make room for you. EGO’s new TIDEWATER Tool Kit is that awesome.
Across his three days on Guntersville, Walker landed 11 bass of 5 pounds or more.
B&W Trailer Hitches Stage 1 Presented by Mercury delivered a thrilling start to the 2026 Bass Pro Tour season. Legendary Lake Guntersville served up plenty of big bass.
Jacob Walker caught the four biggest bass of the day during the Championship Round. Photo by Tyler Brinks
Neese Realty Waterfront Property maintains listings of prime lakefront properties in North Alabama. All are on bass-rich waters. You can contact them and look at properties through their website at neesere.com or email Shirley at shirley@neesere.com. Or, give them a call at 256-335-6789. Neese Realty Waterfront Property has the keys to the next place to park your boat!
GUNTERSVILLE, Ala. — When he launched his boat onto Lake Guntersville for the Championship Round of B&W Trailer Hitches Stage 1 Presented by Mercury Sunday morning, Drew Gill never considered that he would end the day hoisting his third Bass Pro Tour trophy.
Finding a hot spot that stayed hot was the key to Gill’s success. Photo by Phoenix Moore
Even local bass club tournaments can take a lot of preparation and time on the water. There is cash for the winner(s) or simply a trophy and/or braggin’ rights! Southern Fishing News would like to share the results of bass club tournaments with our audience.
Alabama Bass Trail 100 Tournament Series Presented by Phoenix Boats Kicks Off Tournament Season January 17th in Cullman
The Alabama Bass Trail 100 (ABT 100) launches its 2026 season Saturday, January 17, with a field made up of professional and highly competitive amateur-level team anglers on Lewis Smith Lake.
